While the power of sonic messages shall not be
underestimated, our interaction with the world is dominantly visual. However,
the noise of sonic advertising invades and occupies the individual differently
than the visual ad. While our attention is demanded by visual means by a myriad
of advertising forms, vision is restricted to a single angle of the open eyes.
A sea of visual noise can quickly be broken down to
individual messages much easier than an equal sea of sonic noise. This
principle allows for the great density of visual noise within the public realm.
A majority of corporate businesses program various versions of Muzak, which are
openly designed to influence customers, additionally including variations of
jingles and slogans in broadcast and closed-circuit audio systems. In the
advertising industry a good campaign is a ‘sticky’ one; a message that bounces
around in the mind in loops. All of these tactics have been applied to the
fullest in recent US Presidential campaigns. Obama even won the Advertising Age's marketer of the year for his 2008 campaign.
This could be a motive for an increased amount of
headphone usage in public spaces, increasingly from the emerging generation.
It’s easy and convenient to drown out predatory noise with personally chosen
self-programming.
In a world filled with the feverish, fantasy imagery
of advertising demanding our attention on television, in print, online, on
clothing and on any product imaginable, any relative quietness can be
unsettling. When predatory advertising can fill our every waking moment, we may
find it comforting to juxtapose our visual reality with the sounds of our
choice. When the physical world is reportedly seen as boring, trivial or
unpleasant, we can easily retreat to the Network at any time, almost anywhere
with computers smaller than a deck of cards. Physical and virtual realities
have merged, and their integration will continue to escalate. The result is an
increasingly virtual relationship to reality and communication between
individuals. We are demanded to participate in a hyper-reality if we choose to
remain connected. What parts of modern life are free from media messages? This
is a differing view from the official hypothesis of advancements in technology
equating to human progress.
The result is an increasingly virtual relationship to
reality and communication between individuals. We are demanded to participate
in a hyper-reality if we choose to remain connected to current events. What
parts of modern life are free from media messages?
Largely, the reclusive world of Noise counterculture has been an effort to reject and escape mass culture. It can be a method to choose one’s own delirium. To use the powerful tools of media to create one’s own altered state of reality. The lack of rhythm, melody, and apparent or traditional structure can create an experience outside the customary movement of time. The sensory overload of frenzied strobe psychedelia can clear the mind of the boundaries of established language and linear cause-and-effect. It can become clear that flickering images on a screen representing the human experience is merely an artifice that can never be fully trusted regardless of its origin. It is similar to peaceful protestors using corporate products to videotape and document their own subjugation and trauma delivered by the same corporate authorities that sold them said products. It is the use of mass-produced cheap slave-labor products in ways they were never designed to operate. It is reverse-engineering a device of mass manipulation into a hallucination that reveals our daily modern reality as what it has been since the birth of modern media: a deception.
Largely, the reclusive world of Noise counterculture has been an effort to reject and escape mass culture. It can be a method to choose one’s own delirium. To use the powerful tools of media to create one’s own altered state of reality. The lack of rhythm, melody, and apparent or traditional structure can create an experience outside the customary movement of time. The sensory overload of frenzied strobe psychedelia can clear the mind of the boundaries of established language and linear cause-and-effect. It can become clear that flickering images on a screen representing the human experience is merely an artifice that can never be fully trusted regardless of its origin. It is similar to peaceful protestors using corporate products to videotape and document their own subjugation and trauma delivered by the same corporate authorities that sold them said products. It is the use of mass-produced cheap slave-labor products in ways they were never designed to operate. It is reverse-engineering a device of mass manipulation into a hallucination that reveals our daily modern reality as what it has been since the birth of modern media: a deception.
Ironically, the greater the density of the sensory
overload the more the electronic signal can come to resemble the organic sonic
realms of nature. The more powerful the entropy of audio/visual static, the
more we can discover hidden within the signal; or within our own consciousness.
The thicker the digital mirage, the deeper we can fall into our own minds and
break from the influence or agenda of others.
An antivenom is derived from the original toxin. It
is not developed independently. But viewer beware, most artists have their own
agendas.
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